​​At the Midwest Center for Traffic Safety, our mission is to reduce traffic-related fatalities and serious injuries across the region by implementing evidence-based strategies grounded in the Safe System Approach. We aim to address the most pressing issues contributing to roadway deaths—impaired and distracted driving, speeding, and lack of seat belt use—by advancing equitable education, enforcement, engineering, and emergency response practices. Through collaborative partnerships, data-driven research, and community engagement, we strive to create safer, more resilient transportation systems for all users, especially the most vulnerable. Our work supports long-term cultural change and sustainable improvements in road safety, ensuring that every journey, regardless of mode, age, income, or background, is safe.